Hunter Moore’s business strategy was as simple as this – he got rich by publishing pornographic pictures of men and women without their permission. A practice that isn’t exactly uncommon in today’s world.
This information would be posted up in full on his site, IsAnyoneUp.com.
As well as the person’s full name and location, links to social profiles – mostly Facebook and below each post appeared a stream of observations from visitors evaluating the naked bodies they were seeing.
In August of 2011, Moore was attacked by a person featured on the website in his driveway while wielding a sharp object (basically a make-shift knife). Moore managed to escape with a shoulder wound that required surgery and a good load of stitches.
isanyoneup.com was blocked throughout Facebook and Hunter Moore was subsequently banned from the social networking giant.
Today, Bullyville.com announced they’ve taken the site down (after purchasing it from Hunter Moore) who went on with an official statement:
It’s been a little over a year from the first post on Is Anyone Up and its crazy to think that the few posts I did with my friends to get back at a few girls that broke our hearts would turn into what it did. I started the site with zero dollars, I had -$120 in my bank account and had to ask my mom for her credit card to pay for the $9 Server bill.
Running this site has been an uphill battle to say the least. From the Server Company’s bills to the lawyers taking people’s money promising they could get your images down to Facebook, PayPal, Live Nation, A Day to Remember and the countless others who tried to shut me down, beat me up or the girl who stabbed me and yet we are still here.
The site was started for the scene and I tried to keep it that way as long as I could by supporting bands and giving them reasonable prices on ad space. The bills were getting too insane and I had to turn to the porn game for extra money but it’s too shady and, in my opinion, it ruined the site. That and my appearance on Anderson Cooper didn’t help. The site was a blessing for me and still is, but I am burned out and I honestly can’t take another underage kid getting submitted and having to go through the process of reporting it and dealing with all the legal drama of that situation.
To everyone who got a tattoo, bought a shirt, wrote on your body, self-submitted or came to a party, I truly thank you for the support. Without your support, the site would not have been what it was. To all the girls who submitted those band guy’s and too all the guys who submitted the groupies, you made the Internet fun again. We Got #NBHNC trending on twitter, bands to make music videos about us and a lifetime ban for me on Facebook. Since we launched Isanyoneup.com a year ago, we received over 500 million page views. Girls got naked of all sizes at the IAU parties; we did it from Canada to Vegas. You made it possible for me to have the best life and made me realize what people will do for a few extra friend requests & followers on twitter. I’ll miss a lot of things but mostly the community. I never got to take in everything while it was happening because it was going so fast even though there was drama and lots of tears and pissed off parents, I feel blessed and thankful for all of you who came here to support me. I’ve become friends with the founder of BullyVille, CupidVille, CheaterVille and KarmaVille and he helped me realize that my talents in the programming and social networking world could be channeled in a positive way and we spoke about ways to move on, which is ultimately what I’ve decided to do. I might do some writing on bullyville.com to help people who have been bullied; I’ve been on both sides of the fence. I am putting this message up on Bullyville.com to stand up for underage bullying. I think it’s important that everyone realizes the damage that online bullying can cause. I would love to write everything here but I can’t. I’ll miss you all but once you’re on page 2 nobody cares anymore…."